Hacky Sack
Campaign
Director — Daniel Kinney
DP — Jack Whaley
Editor — Daniel Kinney
Photography — Sharon Vanorny
You may have noticed Hack Sack, another 90’s trend, having a bit of a resurgence suddenly. So much so, that the Hacky Sack 2026 Championship was featured recently on ESPN 8: The Echo. This spike in popularity even surprised Hacky Sack, who rushed to meet the trend with some new products. And they needed some commercials quickly. Very quickly.
As always, we were up to the task and took the project from green-light to broadcast in under 2 weeks. We found the perfect location, locked in the team, filled in some extras, pulled out all our production tricks and pushed our talent to do the same. We cut it together and delivered a finished commercial the next day and it aired on ESPN alongside the Hacky Sack Championship a few days later.
