In all of our years of experience, there is only one tried and true method of enhancing the creativity on a project; have fun. And we did just that on this project done for Koosh in collaboration with Chris Hynes Creative.

From the very start of the project, scripts were kept minimal to allow the music and action to drive the messaging forward. The ultimate application of show, don’t tell.

When casting, the decision was made to combine both amateur and professional talent. Specifically recruiting a group of friends that would not only play well together but also naturally seek out unique ways of throwing the product around.

Then finally, production. By far the most valuable commodity on any set is time. And fortunately were able to provide that with this production. Giving the crew extra time to find new angles, setups, performances and lighting. And most importantly, have fun.