Editing
From crafting concepts, scripting, planning, filming, editing and fine tuning deliverables, we have extensive experience in every single step of the production process.
Editor Daniel Kinney has nearly 20 years of professional editing experience and his passion for the craft started even before that. He’s been entrusted with an extensive variety of projects throughout his career. National brands to local stories. Testimonials to music videos. Super Bowl commercials to social campaigns. From that experience he has developed a keen eye, acute sense of timing and an efficiency that ensures quick and perfect results.
Wahl | Lady and the Tramp
Without a doubt this is one of the cuter projects we’ve had the pleasure of working on. Done for Wahl in collaboration with agency Hoffman York. Finding just the right reactions and movements from both dogs to help emphasize the different story beats was challenging but so very rewarding.
Production by Mirror34 Productions
Old Navy | Flip Flops
Editing a national broadcast campaign is always exciting. Syncing, chopping and then intentionally rearranging the dance routine to create the frenetic energy necessary for this spot was a lot of fun.
Production by Mirror34 Productions
Bed Bath & Beyond | Home Office
A bit of subtlety and timing were the biggest tools used for this social media campaign. Parsing through dozens of wild lines and improv to find just the right combination to give the audience a laugh can be a deceptively daunting task.
Production by Mirror34 Productions
KwikTrip | Guest Service
Not a single frame could be spared for this fast paced broadcast campaign. Direction, performances and camera movement allowed for this spot to fall together quickly in the edit. Sometimes editing is just the small final touch on an already well executed project.
Production by Mirror34 Productions
