![](https://images.squarespace-cdn.com/content/v1/6499b4fbfab08c055ccf0c03/4b421f9e-6b3a-4d41-ba6d-a76e41b451bb/1070+Pound+of+Ground+Dinner+Zen+-+30++16-9+-+Director+Final_ProRes.mov.00_00_24_06.Still001.jpg)
Pound of Ground
What’s For Dinner?
Director — Daniel Kinney
Agency — S/B Strategic Marketing
Editor — Daniel Kinney
DP — Jordan Post
Audio — Dustin Harmon
Producer — Jenna Wilcox
Creative Director — Mike Bass
Sometimes, the jump from script to screen can be a pretty complicated process. Bringing every concept, shot and detail to life while dealing with all the real-world limitations can be a daunting task.
For this campaign for Pound of Ground done in collaboration with S/B Strategic Marketing we needed to shoot car interiors in the dead of winter, visit multiple locations and reveal the product from inside a freezer. And do it all in 1 day.
To accomplish everything we turned to our collaborators at GHP Studio to make it all happen.
We used a combination of practical set-pieces and rear screen projection to shoot at multiple locations while never leaving the studio. Actors were able to comfortably sit in a vehicle inside the studio while we projected much warmer exteriors behind them.
Then, real sets were constructed to give us the remainder of our locations including a dining room and working kitchen. We cut a hole in the back of a freezer and added a bit of canned air to give us our awesome product reveal.
All in a day’s work.