Our longtime client, Fiskars, decided to enter the pet care market with a brand new line of grooming tools. Our objective was to strike a balance between showing the loving connection between our human & animal talent along with highlighting the precision blades and premium materials of the tools. Then package it all together into a quick and poppy edit that will attract the buyers attention.

We began by transforming a nearly 150 year old tobacco warehouse into modern loft apartments. This event space had some large pieces of furniture but production design needed to bring in all of the small details that would make the space not only feel like a home. But feel like the home of a pet owner.

While any production that includes animals requires patience, utilizing grooming tools on our animal talent required an additional level of expertise. An animal trainer was brought in to not only work with the dogs and cats but also find experienced animal talent that would handle being groomed on camera for the production.

While there were plenty of surprises while filming, we came away with so many great moments of both mindful grooming and loving connection between all of our talent.