It’s not everyday you get the call to head to one of the most revered places in Wisconsin and film a commercial with one of its most famous faces. But that’s exactly what was in store for us when Emplify Health tapped us to travel to the legendary Lambeau Field and film a campaign with the Green Bay Packers head coach Matt LaFleur. 

It goes without saying that Lambeau Field is a very special place. And having the opportunity to tour all of its public spaces to determine where we will film was incredible. Each spot within the campaign had to feel completely different so we decided on 3 separate locations throughout the stadium. Luckily for us, we were blessed with perfect weather and were able to film right on the field along with another location in the stands. 

Working with Coach Matt LaFleur was a treat. Our direction from the very start was to focus on sincerity. To accomplish that, director Vinnie Besasie did everything he could to help Coach feel comfortable with the production. From rehearsing the script, walking through every step of the direction and a casual atmosphere established by the entire crew, Coach was able to relax and deliver his lines as himself. 

The campaign will air regionally during every Green Bay Packers broadcast through the 2025 season.