This commercial campaign for Aspirus Health Care done in collaboration with The Karma Group was focused on human connection. Family, friends, co-workers, couples, soon to be parents and of course patients and their health care team.

We first set out to find locations for the dozens of scenes we would be creating to build our montages for each spot. Luckily we were able to find perfect locations for each and every scene.

Then, although some of our talent were family, most met each other on the day of filming. So establishing rapport between them and creating an environment in which they felt comfortable were critical in creating a sense of connection. From there, simple prompts and shared actions naturally gave them enough direction to work together and give us everything we needed for filming.

In the end, it's a production in which very little needs to be said about the process because it all shows up on camera.