Jones Dairy Farm
Breakfast Better
Director — Daniel Kinney
Agency — S/B Strategic Marketing
Editor — Daniel Kinney
DP — Mike Gillis, Jordan Post, Jack Whaley & Jon Sovey
Audio — Dustin Harmon
Food Stylist — Kathryn Conrad, Annie Kubena & Lisa Bishop
Creative Director — Emily Shea & Mike Bass
Modern marketing is no longer one-size-fits-all. A yearly broadcast campaign isn’t enough and the demands for social media content to cut through the clutter are ever-increasing.
With a national client like Jones Dairy Farm the necessity for a massive variety of deliverables is absolutely vital. Video across all social media, streaming platforms, broadcast, company website and more is now the norm. Often, with all different kinds of messaging. This is where a long term relationship can really work to everyone’s advantage.
We’ve been collaborating with S/B Strategic Marketing for over a decade on Jones Dairy Farm projects. This allows for not only a creative shorthand that can move collaboration along quickly but also allows for a massive archive of video that can continuously be tapped for any sort of purpose. From beautifully styled product, lifestyle, animations or the factory floor; assets can be accessed and utilized quickly.